The Trinity Challenge Youth Engagement and Advocacy

Youth Impact

The Trinity Challenge has been working with youth leaders and global changemakers, funding campaigns across the world focused on raising awareness and changing behaviours to mitigate the damaging impacts of antimicrobial resistance (AMR).

Impact Wash in Schools Biosecurity Behaviour Change

Impact Video

Our first cohort of youth leaders focused on WASH in Schools and the second focused on Biosecurity in Animal Health. To celebrate their work, community impact and contribution to mitigating the Antibiotic Emergency we created this impact video. See images, videos and impact statistics illustrating their hard work in tackling the antibiotic emergency in their communities and beyond.  

Wash in Schools

In 2024 we delivered the first Trinity Challenge Youth Summit and funding competition. Through pre-summit engagement and in event polling, young people around the world selected WASH in Schools as the focus of the first competition and campaigns. Meet the teams below and find out more about their community impact.

 

Bridging Traditions – India

The Bridging Traditions campaign fused scientific knowledge with cultural wisdom by engaging traditional healers and students in rural India to discuss antibiotic misuse and One Health. Through 47 workshops, the team trained youth ambassadors, formed health clubs in eight schools, and launched an antibiotic-free poultry demo farm. Their creative materials, including banners and posters, helped bridge generational knowledge gaps, reaching over 1,370 students and nearly 100 parents and educators.

Watch the Bridging Traditions team video pitch here.

 

Handwashing Heroes – Ecuador & Guatemala

The Handwashing Heroes campaign in Ecuador and Guatemala empowered children and young people to champion hygiene and prevent antimicrobial resistance (AMR) through creative, school-based education. Across four schools, students learned proper handwashing techniques, antibiotic awareness, and shared these practices with families and peers. Supported by local universities and the Ministry of Education, the team delivered 32 workshops, ran interactive exhibitions, and engaged communities through social media, reaching over 2,000 online viewers. By combining playful learning with scientific knowledge, Handwashing Heroes strengthened hygiene habits and built lasting awareness of AMR prevention across participating schools.

Watch the Handwashing Heroes team video pitch here.

 

JE-RAM Rural Communities – Ecuador & Guatemala

The JE-RAM Rural Communities campaign brought preventive health education and antimicrobial resistance (AMR) awareness to rural Ecuador through a vibrant mix of art, science, and community action. Over 200 children aged 5–12 learned about hygiene, the microbiome, and responsible antibiotic use through playful workshops led by trained university volunteers. Pre- and post-intervention surveys showed improved understanding of AMR and hygiene habits, while a co-created mural and handwashing station turned learning into a lasting symbol of community pride. The project reached over 22,000 people online through its social media campaign, highlighting how collaboration between students, universities, and local authorities can turn small-scale education into sustainable impact.

Watch the JE-RAM Rural Communities team video pitch here.

 

WASH Away AMR – Nepal

WASH Away AMR brought together students, educators, and families across three schools and three municipalities in Nepal, using storytelling, games, and pledges to educate on the link between hand hygiene and antimicrobial resistance. With nearly 320 students and 20 teachers directly engaged, the team also extended their reach through a strong social media presence and engaging key stakeholders to support the campaign. Their work highlighted the power of peer education and creative methods to start local conversations about global health.

Watch the WASH Away AMR team video pitch here.

 

WASH off AMR – Nigeria

WASH off AMR tackled hygiene and antibiotic awareness in 79 Nigerian schools, engaging over 30,000 students and 354 teachers with a train the trainer programme, setting up WASH off AMR clubs and interactive sessions. The team trained young champions to lead workshops and collaborated with community leaders to deliver sessions on proper hygiene practices and lead information campaigns. Their approach combined grassroots mobilisation with mass communication to embed healthy behaviours in everyday life.

Watch the WASH off AMR team video pitch here.

 

WASH Champions – Uganda

In Uganda, WASH Champions built AMR awareness through workshops, competitions and training sessions. They managed to engage with 100 schools, reaching 100’s of students and creating advocates beyond the classroom and into the community. As well as the training and learning element of their campaign they donated 3 x 10,000-litre water tanks to the most vulnerable schools. Their model demonstrated how combining school-based learning with infrastructure support can increase understanding and use and encourages long-term behaviour change.

Watch the WASH Champions team video pitch here.

 

WASH Heroes: kids in action – Kazakhstan

WASH Heroes launched Kazakhstan’s first youth-led AMR campaign, blending digital innovation with classroom-based games and storytelling. They delivered in person sessions with learners aged 11-12. They ran an awareness campaign focusing on antimicrobial resistance, WASH and One Health. Running on two social media platforms (Instagram and TikTok), the campaign aimed to raise awareness among a wide audience, particularly parents and teenagers. They created and shared a series of short, visually appealing videos and posts. They also worked with healthcare experts conducting interviews to publish online.

Watch the WASH Heroes:kids in action team video pitch here.

Biosecurity in Animal Health

In early 2025 we delivered our second Trinity Challenge Youth Summit and Competition, as decided by the young people in attendance at the summit, the competition and campaigns were focused on Biosecurity including vaccination best practice in animal health. Meet the teams below and find out more about their campaigns. 

 

From Farm to Campus (India)

The From Farm to Campus campaign empowered university students to become biosecurity advocates and connect academic theory with practical farming realities. Through structured workshops and field visits, students engaged directly with farmers to discuss infection prevention and responsible antibiotic use. The project produced bilingual toolkits and survey instruments, embedding AMR understanding within both educational and agricultural communities.

Watch the From Farm to Campus’ team video pitch here.

 

G.O.A.T – Goat Offering AMU/AMR Teaching (Kenya)

In Kenya, the G.O.A.T. campaign combined technology and outreach to address misuse of antibiotics in goat farming. By working with farmers and youth innovators, the team developed a digital tool to promote responsible veterinary practices while running training sessions on infection prevention and animal health. The initiative modelled how local innovation and technology can transform small-scale livestock management.

Watch the G.O.A.T team video pitch here.

 

Healthy Farming, No AMR (Tanzania)

The Healthy Farming, No AMR campaign raised awareness of antimicrobial resistance and sustainable livestock practices through extensive farmer outreach and national media engagement. Combining local workshops with strong digital advocacy, the campaign influenced both policy and practice while showcasing community leadership in reducing antibiotic misuse.

Watch the Healthy Farming, No AMR team video pitch here.

 

Hygiene for Our Flock (Zambia)

The Hygiene for Our Flock campaign brought farmers, veterinarians, and youth together to strengthen poultry biosecurity in Zambia’s Copperbelt. Combining training, farm visits, and participatory design, the project improved hygiene practices, reduced antibiotic reliance, and created momentum for a local certification model rooted in One Health principles.

Watch the Hygiene for Our Flock team video pitch here.

 

Level Up Biosecurity: Lock Out AMR (Kenya, Nigeria and Uganda)

Working across multiple countries, the Level Up Biosecurity initiative built a continent-wide community of young leaders trained to champion responsible farming and antimicrobial stewardship. Through digital learning and grassroots outreach, participants shared practical solutions for infection prevention and sustainable agriculture, scaling AMR education across Africa.

Watch the Level Up Biosecurity: Lock Out AMR team video pitch here.

 

Protecting Cultural Livelihoods (South Africa)

Supported by Eh!Woza, the Protecting Cultural Livelihoods project blended storytelling, health education, and culture to bring AMR awareness to South Africa’s rural Eastern Cape. Through documentary filmmaking and community co-design, it elevated local voices and created culturally resonant resources to promote antibiotic responsibility.

Watch the Protecting Cultural Livelihood team video pitch here.

 

Resisting AMR, One Farm at a Time! (India)

Our second winning team from India, the Resisting AMR, One Farm at a Time! campaign connected science and farming by training students and farmers in biosecurity, responsible antibiotic use, and infection prevention. Its participatory approach led to the creation of tailored awareness kits and farm-based learning tools that continue to influence local veterinary education.

Watch the Resisting AMR, One Farm at a Time team video pitch here.

Educating for Behaviour Change

Later in 2025 we moved forward with the third Trinity Challenge Youth Summit and Competition, this time focused on ‘Educating for Behaviour Change’. As the first and second summits and competitions had focused on individual topics in human health and animal health we felt we wanted to broaden the topic areas and apply a behaviour change lens to the campaign approach.

Under the broad banner of ‘educating for behaviour change’ we selected 6 categories:

  1. Community Health
  2. Food Chain
  3. Livestock Animals
  4. Companion Animals
  5. Environment
  6. Language

Meet the winners of our Youth Competition on Educating for Behaviour Change – click the name to view their pitch video. 

Their campaigns have just launched, we will keep you updated on their impact over the next 6 months.

If you are interested in any of campaigns and would like to connect with our winning teams, please email [email protected]